Microburst: Next-Gen Targeting Based on In-Market Intent Signals
Actively monitored B2B and B2C intent signals paired with sub-zip level targeting.via any
combination of digital display, email, ringless voicemail, contact center and direct mail.
Intelligent application of data is your catalyst for growth
We overlay in-market signals to find hot spots of sub-zipcode interest in your products and services onto national databases of mobile numbers, postal and email addresses giving new levels of possibilities and performance to conquest and saturation-based lead generation campaigns through offline, online mediums including social and display networks.
ACROSS DISCIPLINES, OUR ABILITY TO MEASURE, ANALYZE AND PREDICT HAS DRAMATICALLY CHANGED THE OPPORTUNITY TO EFFECTIVELY MANAGE.
Extensive National Databases
Over 1.5 billion records across consumer, business and specialized data assets such as healthcare, legal, email suppression, mobile and other data linkage points are
just the starting point. We can blend and append with your first party data to establish a rock-solid foundation from which to work.
Overlaying In-Market Activity
We combine the demographic, psychographic and firmographic data points from our foundational data elements with daily feeds of incoming content consumption data which
we mine at device and geographic levels to learn who is in market and at what stage.
Targeting Via Multi-Channel Execution
We then help you target the highest-propensity hotbeds of interest in your products and services by targeting across any combination of channels: phone, mobile,
ringless voicemail, display, social, email, and direct mail. Optimize spend, channel mix, and targeting with increased intelligence.